Why is fine hair so fragile?

While medium and coarse hair strands have 3️⃣ three layers: the Cuticle, the Cortex and the Medulla. Fine hair has only two.

Missing is the Medulla which acts as a “shock absorber” and protective cushion to minimize breakage while adding density to each strand. Hence fine hair is born!

The new concentrated formulas of the Master "33" collection use 🌱 plan-based technology to provide a perfect balance of styling ease, and protein requirements for ⛑ healthy, 💪🏼 stronger.

Did you know that being dehydrated directly affects our hair?

Drinking an adequate amount of 💧water during the day not only keeps us hydrated but also keeps our hair hydrated. Water helps prevent many scalp and hair issues, such as itchiness, dandruff and dry or brittle hair. Think of it as the flourishing results when we water our gardens... and the dismal results when we don't. No one wants dismal results in our hair!!

In addition, it could help to minimize thinning hair and certain hair loss conditions.

🧴 Shampoo on the scalp: when washing your hair, concentrate on cleaning primarily the scalp, rather than washing the entire length of hair. Washing only your hair can create flyaway hair that is dull and coarse.

👩🏻 💆🏻‍♀️Use conditioner after every shampoo: using a conditioner can significantly improve the look of damaged or weathered hair by increasing shine, decreasing static electricity, improving strength, and offering some protection from harmful UV rays.

💆🏻‍♀️ Concentrate conditioner on the tips of the hair: because conditioners can make fine hair look limp, they only should be used on the tips of the hair and not on the scalp or length of the hair.

Did you know you can instantly remove the damaging effects that chlorine has on your hair and your color?

diCesare’s solution:
If you saturate your hair with 💦 water before going in the pool 🏊🏼‍♀️ you will minimize the absorption of the chlorine.

When you wash your hair, mix equal parts of shampoo and club soda. Club soda is infused with carbon dioxide and mineral salts which lifts the chlorine out of the hair. Finalize with our RESTORE leave-in conditioner to seal the cuticle of the hair.

Listerine Mouthwash 🧴 can help control and even helps eliminate dandruff

HERE IS WHY:
The anti-fungal and soothing properties found in mouthwash can help dry up and control dandruff.

How to use it and the solution:
After shampooing and conditioning as per your usual routine, spray a half-and-half mix of water 💧 and original Listerine on your scalp. Then rub it in, let it sit for 5 minutes before rinsing it out and be dandruff free!

Hey, did you know that curly hair has a unique shape that affects how it reflects light?

Unlike straight hair, which reflects light ✨ evenly, the twists and turns of curly hair can create a range of shades and highlights. This is why curly hair often appears more dimensional and voluminous giving it that beautiful, textured look!