Time Test, Customer Approved - The Next Chapter, Our Master Collection "33".

Time Test, Customer Approved - The Next Chapter, Our Master Collection "33".

To celebrate 25 years of business, diCesare Beauty is proud to announce the arrival of the Master Collection “33”. After two years of research, “33” has been developed using advanced formulas with plant-based ingredients to promote healthy, manageable hair for fast styling with results that last. 

Introducing our newest stars:




“LiquiFLEX” ($23.00) is the next generation of our famous LiquiFix. Michael’s new formula uses the latest technology and ingredients available. LiquiFLEX provides instant styling results in either damp or dry hair. LiquiFLEX can be used when styling with curling irons, Velcro rollers, straightening irons or free form styling. If you’re one of the thousands of devoted fans of LiquiFIX then you must try LiquiFLEX, you won’t be disappointed.




“B Complex Shampoo” ($18.00) is our color-safe, protein-rich shampoo for all hair types. Infused with Biotin and Ivy Extract, it cleanses and nourishes with wonderful rinse-ability to eliminate build up. Alcohol, paraben, and sulfate-free. pH balanced.




“Keratin Protein Conditioner” ($22.00)
 is a lightweight and nourishing treatment for all hair types. Infused with Keratin, it helps to maintain beautifully shiny hair, repair damage and adds needed strength to fine hair.




“Amplifying Mousse” (24.00) is a featherweight foam enriched with Argon Oil. It builds style and enhances texture, with a soft hold, while nourishing the hair. Just wait until you see the gorgeous shine! This one has earned the hashtag #anti-aging solution. Who doesn’t want younger, healthier-looking hair?



BURST” ($25.00) is our new dry spray that adds texture and volume while combating frizz.  This Sunflower Extract infused spray will provide effortless natural styles that won't feel sticky or stiff. It can also be used for pre-styling prep to create no-slip braids, ponytails, and casual updos. Perfect for short or long hair and everything in between.




“STRUCTURE” ($19.00) is a thickening crème that creates style-building structure without stiffness while providing lasting control. Formulated with Tribehenin (natural plant-derived wax) it will define and texturize while adding thickness to fine hair.



Since launching exclusively at Harrod’s of London in 1994, diCesare Beauty has continued to bring you innovative solutions that survived the test of time. Master Collection “33” is the next generation of products to meet your healthy hair care needs.




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